Give Diverse Voices a Stage: Women in Trade
Give Diverse Voices a Stage: Women in Trade
For Agnes, working in coffee trading is way more than a job: it’s a real passion. Working with people, especially producers, and traveling to origin turned coffee into something she genuinely cares about. Since her apprenticeship, Agnes always knew she wanted to work in trading and – after starting on the futures desk first – knows trade is the right place for her ever since she got the chance to fully move into trading. Within her 10 years with NKG, she started at the specialty segment with InterAmerican Coffee and just moved to Bernhard Rothfos at the beginning of this year.
“If you know how to handle your emotions, they can be a strength in trade. Being able to read situations, people, and dynamics, and trusting your instinct, can make a real difference.”
“Don’t be afraid to be a bit pushy sometimes. You don’t always have to hold back or wait until everything feels perfect. If you truly have passion for the product, just go for it!”
Agnieszka Thieleke
What do you trade, and how would you describe your role to someone outside the coffee trade world?
Agnes:
I trade green coffee, a natural product, which already comes with a lot of complexity. I’m mainly responsible for sales, managing key accounts and staying in close exchange with teams across purchasing, quality, and logistics. On top of that, I handle sourcing from Peru for specific projects and take care of the full Peru procurement for our sister company InterAmerican Coffee.
Victoria:
I trade green coffee, a natural product, which already comes with a lot of complexity. I’m mainly responsible for sales, managing key accounts and staying in close exchange with teams across purchasing, quality, and logistics. On top of that, I handle sourcing from Peru for specific projects and take care of the full Peru procurement for our sister company InterAmerican Coffee.
While their roles differ, both describe risks and challenges very similarly: as very interconnected. Besides dealing with concrete topics like price volatility, timing, quality and compliance, in trading, they also have to consider geopolitics, climate change and even rumors that can move the market.
Is there anything you wish the exporter/importer understood better about your job?
Agnes:
Trading is not just pushing numbers. It’s constant pressure, quick decisions, and dealing with things that are often out of your control. And at the same time, we all depend on each other along the chain. If that trust is not there, the whole system just doesn’t work.
Victoria:
Yes. Coffee trading requires flexibility due to factors outside our control, such as delayed harvests or stock being held by farmers and traders, which can impact shipment timelines.
Starting her career as a Trade Administrator, Victoria was fascinated by the whole coffee journey from farm to cup. While working at NKG for five years, first at Ibero Kenya, afterwards at Ibero Uganda, she developed her interest in Trade over time by observing the traders discuss market movements, pricing decisions, and risk management.
“I never imagined I would be here as the first female trader in East Africa. When I looked at the trade team, it was mainly men, which motivated me even more to understand trade and represent other women who aspire to be in similar roles.”
“My advice to other women considering this career is simple: don’t be afraid to show up, and make your voice heard.”
If you could change one stereotype about women in trade, what would it be?
Agnes:
That women are less tough or not made for pressure. That’s simply not true, I honestly see the opposite quite often in daily business. There are even studies showing how important diversity is. I believe that passion, intuition, and also a bit of heart doesn’t make you weaker, they actually help you take very strong and sometimes even better decisions, especially in trading.
Victoria:
That women are not suited for trading roles due to the responsibility and time demands. Trading is not defined by gender, but by skill, discipline, and mindset.
My reporting managers have been key mentors, guiding me from learning how to draft my first emails to developing the confidence to make independent trading decisions.
What would you like to see change for women in trade?
Victoria:
I would like to see more flexibility that allows women to balance full-time work with being present in their personal lives.
When you think back to the start of your career, what feels different today in terms of culture and collaboration at NKG – is that change also visible in trade, especially for women?
Agnes:
The change is real, and you can clearly see it. When I started, coffee trading was very much a male-dominated world. Now, 26 years later, there are so many strong women, whether in buying, selling, or at events. Within NKG, a lot has changed as well: more women in leadership and in trade, more visibility, even at board level. What I personally find especially inspiring is seeing more women in trading roles at origin. I visited women-led farms in Peru last year, and it was amazing to see how confidently they run everything. That really stayed with me.
In East Africa, there is a very special system for selling coffee: the coffee auction. It’s a fast-paced, transparent process where every lot finds its true value. We spoke with Jad Belmezouar, who shares his insights into the heart of coffee bidding in Kenya and Tanzania—and shows what makes this system so unique.
When we speak about Farmcare Practices in Peru, it’s not an abstract concept. For Coinca, it translates into the daily work of our CEE Department – a dedicated team of seven agronomists and field technicians who accompany producers throughout the year. Their mission is simple but far-reaching: to strengthen farms, improve resilience, and secure consistent, high-quality coffee production within our NKG Verified supply chains.
Located in Santo Antônio do Amparo, Minas Gerais, in the heart of Brazil’s coffee production region, the history of Fazenda da Lagoa (NKG Fazendas Brasileiras) dates back to Colonial Brazil, when the Portuguese settler Manoel Ferreira Carneiro received these lands in 1764 for sugarcane cultivation and cattle raising. In 1860, the first coffee tree in the Campos das Vertentes region was planted at Fazenda da Lagoa, and in 2003, the property joined the Neumann Kaffee Gruppe, which is fully dedicated to sustainable coffee production.
