In the past years, we have seen a lot of changes in the world around us, not just directly in coffee – and that has changed the challenges and contents of our work. While before, the tone at NKG has been to go ahead and keep on doing what we do in the best way we can – and grow from year to year -, we now see ourselves confronted with a much more complex reality: doing a great job buying, milling and selling and moving coffee is not enough anymore. At NKG, we have already worked on this intensively and adapted to these fast-paced times in many ways. But still: We need to further integrate the context and changes we experience in our strategic as well as very practical approach, reflect upon it in our organizational structure, the people leading the way and the culture we live at NKG. This is key to make sure that we will continue to be the successful number one in the world’s coffee trade in the future.